Bob Liodice

The past decade has truly been transformative for marketers. Technology has given us an expanding array of media alternatives, including display and search advertising, mobile, digital outdoor, brand and company Web sites, podcasting, blogging, social networks, and more. Supplemented by the resurgence in public relations and sponsorship and event marketing, marketers have an incredible arsenal that goes well beyond what traditional television, radio, and print have historically provided. And now, with a healthy devotion to marketing accountability, marketers have an increasing sense as to the return on their marketing investments and an opportunity to make better marketing and budgeting decisions.

Shopper Marketing: Turning Browsers into Buyers
Connecting with consumers in “shopper mode” is a nascent field with huge potential and Clorox and Unilever know how to do it.

We Talked to Becky
After breathing new life into the Schwab brand, CMO Becky Saeger looks to continue her momentum as chair of the ANA Board of Directors.

5 Sins of Green Marketing
Follow Coca-Cola’s lead and avoid these common mistakes to win over environmentally conscious consumers.

Your Mobile Marketing Future Is Now
New phones and faster networks are turning marketers’ dreams into reality, with companies like BMW and Apple joining the bandwagon.