December 2008

Driving Growth
in Uncertain Times

Bob Liodice,
President and CEO, ANA

Bob Liodice

This past October, the ANA’s Masters of Marketing Conference brought together a bevy of chief marketing officers, senior industry executives, and chief executive officers to discuss a very simple, targeted theme: growth. The presentations did not disappoint as we gained unique insight into their companies’ marketing growth engines.


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	Previous Issue

	October 2008 August 2008

December 2008 Cover Story He’s Lovin’ It Eric Leininger, the master of consumer insights at McDonald’s, is helping the Golden Arches shine brighter on a global scale

As every smart salesperson knows, it’s not a company’s prowess during easy times that defines tactical brilliance and demonstrates true mettle and long–range vision, but how it weathers adversity. Eric Leininger, senior vice president of global consumer and business insights for McDonald’s Corporation, finds himself reflecting on the wisdom of this old saw amid the financial turbulence battering the marketplace worldwide. Learn why he believes that by increasing its receptivity to customer cues, the company has become more confident at navigating segmented global markets.
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	Also in the December 2008 Issue

Lead the Way This 12–page special section presents exclusive insights and research to help you become a more effective multicultural marketer

Best of the Best The 2008 ANA Multicultural Excellence Awards, now in its eighth year, recognizes and celebrates the top multicultural advertising campaigns in six categories

ANA Masters of Marketing: Wrap-Up Guide A look back at the 2008 ANA Annual Conference, held October 16–18 in Orlando, Fla.