February 2009 Issue

Top 10 Trends

Bob Liodice,
President and CEO, ANA

Bob Liodice

The ANA has identified what we think will be the top 10 trends in 2009. This year's list covers a wide variety of topics and issues — from creativity to branding to people and agencies — that will help you achieve growth in the year ahead.


	Online Exclusives

	Fix Your Mix: How to optimize your advertising budget across media and channel Social Media Mainstreamed: 4 common sense best practices from Smartbrief Ask the ANA: Kathleen Hunter offers production guidelines for TV Closing in on Hypertargeting: Marketers gain a powerful new tool as more users share information online What's in a Name?: The importance of company branding during an economic downturn Forum of Choice: Learn more about advertising dispute resolution as an alternative to litigation


	Coming in April

	The April issue of ANA Advertiser will feature the following can’t–miss content: Digital Media: Our special section will provide exclusive insights, information, and research to help you prosper. Behind the Scenes at Bank of America: We catch up with Anne Saunders, branding and consumer marketing executive at the nation's largest retail bank. The Latest on Loyalty: A new breed of loyalty marketing tactics recognizes that points and prizes are no longer enough to hook, reward, and retain customers. It's Only Natural: Diversity makes a difference, according to marketers who maintain staffs as heterogeneous as the multicultural audiences they are targeting


	Don’t Miss the Next Issue

	ANA Advertiser provides readers with insights and solutions on key marketing issues that impact their businesses daily. Your subscription is complimentary with your membership in the ANA.

	Previous Issue

	December 2008 October 2008 August 2008

February 2009 Cover Story The New Reality of TV Advertising A remade television advertising model promises Internet-like interactivity and engagement

After years of fits and starts trying to turn the concept of interactive TV into a broadly based reality, a collection of service providers, technology companies, agencies, and marketers finally seems to be making some legitimate headway in transforming TV into a more addressable, more targetable, and more measurable advertising medium.
read more...

	Also in the February 2009 Issue

Winning Ways at Walmart Walmart CMO Stephen Quinn is leading a major shift in marketing at the world's largest retailer. For more insight, check out these online exclusives. Team Approach: Behind the scenes with Quinn's senior marketing staff Elevenmoms: How the mega-retailer uses social networking to gather consumer insights Taking on Target: Consumer insights are helping Walmart stay ahead of the competition

4A's Media Conference & Tradeshow 2009 Co-marketed by the ANA, this March event will focus on how the industry is dealing with the most exciting and challenging aspect of today's media landscape: the consumer. For more insight, check out these online exclusives. Front and Center: Consumers take center stage as the 2009 conference examines today's ever-evolving media landscape A Kick in the Assets: Ad-ID has finally hit its stride as a universal advertising identification and digital workflow system

Two Thumbs Up Advertising on the big screen is ready for its close-up as marketers increasingly target moviegoers

Agency Assessment Made Easier A new category of Web-based programs promises to help marketers and agencies manage and automate the 360-degree evaluation process

Regulatory Update The ANA’s Dan Jaffe explains that the advertising community faces a broad agenda, including a number of serious challenges, as a new president and a new Congress settle in