September 2009 Issue

Half Full or Half Empty?

Bob Liodice,
President and CEO, ANA

Bob Liodice

No question, times are tough -- and collectively we are all hurting. But despite the havoc wreaked by the economy, the industry is in a far more advanced and capable state — and continues to progress at a very rapid rate.

Online Exclusives

An Advertiser's Guide to Green Marketing: Guidance for businesses on making truthful, substantiated claims in compliance with FTC principles
Less Talk, More Action: New research reveals a disconnect when it comes to customer experience management (CEM)
Preserving New Product Efforts: Why new products are the lifeblood of companies — especially in a recession
Mobile Search — The Future is Now: Mobile marketing represents a vast — and growing — untapped reservoir of potential customers and business
Owning the Right Strategic Imperatives: Scott Davis, author of The Shift, outlines a marketer's 5-step plan to becoming a growth catalyst
Rethinking Brand Relationships: Closing In: What it takes to build loyalty in today's marketplace
Clearing a Passage through Today's Frozen Economy: 10 tips to break away from the economic stagnation and grow your business
A 360-Degree Approach to Boosting Sales: 6 steps to increase sales and attract customers fast — even in a down economy
Rethinking Brand Relationships: Building Blocks: Cast a critical eye on your business to gain a new understanding of connections between consumers and brands

Coming in October

The October issue of ANA Advertiser will feature the following can't-miss content:

Restoring the Power of The Home Depot: CMO Frank Bifulco is giving new meaning to 'warehouse with a wow'
A Nod to Excellence: Recognizing the year's best multicultural marketing campaigns
Renewed Relevance for Radio: Advertisers are once again tuning in the original broadcast medium
Legislative Onslaught: The new Congress has taken dead aim at marketers and advertisers

Don't Miss the Next Issue

ANA Advertiser provides readers with insights and solutions on key marketing issues that impact their businesses daily. Your subscription is complimentary with your membership in the ANA.

Previous Issues

April 2009 February 2009 December 2008 October 2008 August 2008

June 2009 Cover Story Smooth Move Edgar Sandoval (right) boldly redirected his career path and followed an unconventional route to his post leading multicultural marketing at The Procter & Gamble Company

Also in the
June 2009 Issue

Front and Center
An advertiser's guide to the 2009 upfront television marketplace

Lager Lessons
From Spuds MacKenzie to Wassup!, Bob Lachky (left) reflects upon his two decades at Anheuser-Busch