April 2009 home

Turning the Corner?

Bob Liodice,
President and CEO, ANA

Bob Liodice

Business conditions and economic trends have psychological and emotional roots. If you believe certain things will happen, your plans will reflect those expectations. As we prepare to march through the balance of 2009, the key question is, will those expectations begin to change for the better.

Online Exclusives

Understanding the Digital Future: 7 tips for marketers from Irwin Gotlieb, global CEO of GroupM
A Partnership Approach to PR: Simple strategies to help marketers assess and select a public relations firm
View From Abroad: How procurement and decoupling can help to optimize your marketing spend
Fix Your Mix: How to optimize your advertising budget across media and channel
Social Media Mainstreamed: 4 common sense best practices from Smartbrief

Coming in June

The June issue of ANA Advertiser will feature the following can’t-miss content:

Edgar Sandoval: We go behind the scenes with Procter & Gamble’s general manager, marketing and multicultural business, North America
What’s Up with This Year’s Upfront?: We have the answer, and present timely info and insight to help client-side marketers make wise investments in TV
Going Mobile: We showcase the brands that are making a statement in mobile marketing as they work with agencies, technology companies, and carriers/platforms to achieve impact and innovation

Don’t Miss the Next Issue

ANA Advertiser provides readers with insights and solutions on key marketing issues that impact their businesses daily. Your subscription is complimentary with your membership in the ANA.

Previous Issue

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April 2009 Cover Story Harnessing the Power of Digital Media To thrive in the new landscape, digital-savvy marketers are relying on interactivity and intimacy with Web-enabled consumers.

Mastering the Integration Maze: With the Rogue campaign, Nissan and its agency partners successfully navigated the multiple and challenging labyrinths of integration, branding, targeting, and measuring The Truth About Media Measurement: The IAB's Randy Rothenberg says there's more work to be done if the interactive advertising industry is to fulfill its potential and achieve simplicity, clarity, and consistency in metrics

Also in the
April 2009 Issue

Marketing Maestro
At Bank of America, Anne Saunders orchestrated a “symphony” approach to marketing, with messages delivered across multiple channels to drive customer engagement

The Latest on Loyalty
A new breed of loyalty marketing tactics recognizes that points and prizes are no longer enough to hook, reward, and retain customers

It's Only Natural
Diversity makes a difference, according to marketers who maintain staffs as heterogeneous as the multicultural audiences they are targeting

Navigating the Minefields
The ANA’s Dan Jaffe explains why the broad Congressional agenda has potential to suck the advertising industry into the political whirlpool

Richard Benyon, CEO, Decideware

THOUGHT LEADERSHIP
Can You Handle the Truth?
Richard Benyon, CEO of Decideware, says the client-agency relationship is stronger when your performance as a client is evaluated and assessed on a regular basis.

Read this Decideware White Paper to learn more about using 360-degree feedback as part of your agency-evaluation program.